Justin S. Henriksen
I build AI solutions and tinker with other things.
I co-founded GetLatest AI, where we work with leaders who don't want to "learn AI" or experiment endlessly. They want to place smarter bets and see measurable outcomes. We help you identify the areas of your business where AI has the most impact and then we build the solution for you.
What I'm building
An AI assistant that's powerful, private, and dead simple.
Your AI powered job search agent.
The scheduling platform built for AI agents.
Automated GTM - buying signals, personalized outreach, SEO, and more.
Automated intelligence - customer voice, competitor strategy, positioning map, and more.
Growth platform helping CPG brands coordinate ecommerce, retail distribution, affiliate channels, and working capital from launch to shelf.
What I've accomplished
I've been building since 2004 - as an engineer, an architect, a GM, and a founder. Here's what that looks like in numbers.
Programs built at scale
Named programs from the Microsoft AI partner motion.
AI Accelerate
Microsoft's partner enablement program for AI: strategy briefings, envisioning sessions, solution acceleration. Scaled across multiple countries and hundreds of partners.
Data Science Partner Program
Curriculum, maturity assessments, and graduation criteria for Microsoft partners building data science practices. Deployed across the US partner ecosystem.
AI Country Plans
Country-level AI adoption playbooks. Strategic plans for AI readiness implemented across multiple geographies.
Cloud Center of Excellence
Cloud architecture frameworks and best practices for enterprise adoption. Reference patterns the partner ecosystem built against.
Where I've been
25 years from developer to CEO - and now fractional.
Building SnappyClaw, a production AI agent platform with real customers.
Grew P&L from $5M to $11M. Led team of 150.
Grew revenue from $43M to $51M. 200-person org.
Sr. Director - Partner Ecosystem (AI/ML, Data, Advanced Analytics). Led AI Accelerate, AI Country Plans, and the Data Science Partner Program. Partners scaled 10x, 14x, and 20x within four years. $100M+ in customer growth driven.
Azure adoption architecture for enterprise customers and partners. Architected Cloud Center of Excellence reference patterns. Built the Azure SQL DTU Calculator early in the Azure SQL migration era.
Massively distributed software systems for global data center infrastructure.
Architecture roadmaps across .Net, Java, AWS, and Azure.
Led development team for tax software products.
What people say
From LinkedIn - direct reports, peers, and leaders across the career.
His technical depth and thought leadership in Artificial Intelligence enables him to work with the technical talent on his teams in a capacity that is highly effective and impactful. I could not recommend Justin more highly as an incredible asset to any organization.
Lauren Tran
Chief Architect @ Microsoft, Office of the CTO
Reported directly to Justin
Justin knows and understands the details of how to apply technology in ways others just don't comprehend. Beyond all his technical and business skills, Justin is an amazing person - reliable, loyal, considerate and generous. He is the kind of person you would want as a business partner and a friend.
Marian Watkins
Marketing Executive | GTM Advisor
Reported directly to Justin
In a year, he brought our attrition down over 20%, grew our GP by 20% and increased revenue by 18%. This was all possible because Justin leads with a collaborative, people-first approach. He is thoughtful, strategic, transparent and wickedly smart. Any company or board would be lucky to have his expertise on their team.
Jason Skinner
VP at Long View Systems
Justin was senior
People work harder for Justin because of how he curates performance and career success. His leadership style is thoughtful, prescriptive, direct, and relatable to both buyers and employees to drive momentum, loyalty, and big results. I would work for him for the rest of my career if the privilege presented itself because he's earned it.
Tara DarConte
AI & Cloud Acceleration
Reported directly to Justin
Justin is an innovator, visionary, and highly technical leader who was an honor to work with in multiple capacities. He was one of the most influential career and technical mentors I've had in my career. Justin is an outstanding people-first leader who creates an empowering environment where everyone can do their best work.
Karen Trubisky
Advisor | Former AWS, Microsoft, VMware
Justin was senior
Justin is one of the most brilliant business minds I have ever met. He has a knack for knowing how to maximize business opportunities that come his way. In addition to his business acumen, he also has incredible knowledge of technology, software, artificial intelligence and machine learning. Having spent time as a talented software engineer, Justin knows and understands the details of how to apply technology in ways others just don't comprehend.
Tony Spencer
C# Cowboy | Software Engineer
Worked on the same team
What I've written
Technical takes on agent architecture, AI systems design, and what actually works in production.
The Platform the Taxonomy Demands
Why most "agent" products aren't actually agentic - and how SnappyClaw's three-layer architecture (persistent per-person memory, shared business knowledge, agent-to-agent coordination) solves the problem that model capability improvements alone cannot.
getlatest.ai/blog/snappyclaw-platform-truly-agentic-architecture ↗Why Most AI Systems Aren't Actually Agents
A research-backed taxonomy of what qualifies as an agent vs. a session assistant. The math is brutal: a ten-step pipeline at 90% per-step accuracy has a 35% end-to-end success rate. Reliability is an architectural property, not a model quality issue.
getlatest.ai/blog/why-most-ai-systems-arent-actually-agents ↗Why AI Agents Still Disappoint
The gap between automation and intelligence: why organizations actually need deterministic systems that reason at decision points - not pure autonomous agents. Compares n8n, MAF, Claude Cowork, and developer frameworks on real criteria.
getlatest.ai/blog/why-ai-agents-still-disappoint ↗Why Your AI Forgets You Every Time
Maps five memory architectures (semantic/vector, graph, episodic, observational, validated knowledge base) and explains why persistent agent memory is infrastructure, not a feature. The difference between an assistant and an agent that actually knows you.
getlatest.ai/blog/why-ai-forgets-you-persistent-memory-explained ↗What I've spoken about
Active in the community, not just building in private.
AI Collective - Founder Panel
"Why We Built This: 3 Founders and Their Raw Decisions" - 90-minute virtual panel for The AI Collective, 200,000+ members across 100+ global forums. Problem identification, product scope, and building methodology for early-stage AI products.
lu.ma/0cv4j9ba ↗AI for Sales & Marketing
"What's real, what's hard, and who's solving it" - practical AI applications for sales and marketing teams, cutting through the hype to what enterprises are actually deploying.
getlatest.ai/sales-and-marketing-deck ↗MasterClaw Workshop
"I Just Shipped Myself: Build and Deploy Your Personal Portfolio with AI" - live workshop teaching practitioners to build and deploy real AI-powered products.
getlatest.ai/masterclaw-deck ↗AI Collective - Live Build
"Digital Contact Cards: Build and ship a contact card with an AI agent, live" - hands-on session with the AI Collective community.
getlatest.ai/ai-agents-deck ↗Where I invest
I'm the founder of Fenix Venture, my personal investment vehicle. I invest directly and work closely with leadership teams on strategy, structure, and execution when that involvement is useful. The form varies. The goal is measurable progress, not activity.
How we give
My family and I run the Henriksen Family Giving Fund, which reflects how we think about responsibility, stewardship, and long-term impact.
Education and credentials
I work with people who are fun to be around, passionate about their purpose, and like to build cool things. If there's overlap, let's talk.